Search engine optimization for small and very small businesses.

Inbound Links versus Outbound Links

From a forum on Web Pro World recently, a reader asked a good question. “I was chatting to an SEO guy today who told me that outbound links, cancel out inbound links. i.e. if I have 20 links in, but 5 out, that leaves me with 15? Anyone know if this is the case? I always thought some good quality outbound links helped your cause!”

It turns out that “SEO guy” was wrong. But there may have been some historical reasons for the mistake. You can read the whole thread here.

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