Is There Such a Thing as Ethical SEO?
Is SEO just another form of spam?
Sadly, we have heard prospective clients express the concern that all SEO is unethical, akin to spam. Those folks have heard that sentiment from others they trust, and that may be a hard opinion to displace.
Yes, Virginia, there IS ethical SEO
But the truth is that there definitely is ethical SEO, and that’s all the SEO we practice here at Rank Magic. We even have an entire page on our website devoted to it. Catherine Kozar at Affiliate Marketers College recently wrote about the subject and included a video from Matt Cutts, The Google Guy. that bears on the subject.
Catherine talks about the temptations to cut corners, to employ black hat SEO techniques, to write misleading titles and descriptions, to use hard sell hype pages that offers no real content, and so forth. All that is counterproductive in the long run, and Google expects those practices to become far less prevalent within the next five years as Matt Cutts explains that Google (and others) will filter them out of organic search results.
Check out Catherine’s post here. [Update: I’m sorry, but Catherine’s website is no longer live.]