Search engine optimization for small and very small businesses.

Keyword Rich Text – Not Keyword Stuffing!

In the August 3 edition of the High Rankings Newsletter, noted SEO expert Jill Whalen writes the following:

… you’ve probably heard me say a million times “Make sure to have great keyword-rich content.”

… Does keyword-rich content mean you should find every available spot on your page to stuff your keywords? Of course not! In fact, if you are even using the word “stuff” in the same sentence as “keywords,” it’s most likely not something you want to do. Writing keyword-rich content has nothing to do with stuffing. (We save all our stuffing for Thanksgiving, thank you very much!) To me, it’s common sense that it’s a bad idea to stick keyword phrases everywhere and anywhere. But unless I specifically point out the exact places on a page where you might want to put them (and might not), some people will never quite get it.

Unfortunately, even when I do spell it out, like in my Nitty-Gritty Guide there will always be people who will take my suggestions further than they should. They have not learned the most important rule in professional search engine optimization, i.e., always put your site users before the search engines in anything that you do for your website.

The sad (and kinda scary) thing is that even professional SEO companies don’t always get this. I’ve had 2 or 3 emails just this week from people who hired various SEO companies to do work for them, only to have the company make recommendations that actually made the pages of their website *worse* than they were before they hired the company. Not necessarily worse for the search engines, but most definitely worse for the site visitors. In this day and age, it’s hard for me to fathom that an SEO company would still be telling their clients, “You have to do this for the search engines, even though we realize it makes your site look dumb.”

No, you absolutely do not!

There is no SEO technique that you should have to do on your site that will make your site icky for your visitors. Don’t believe it for a second. There may certainly be some trade-offs that your SEO may suggest to you, but you should be able to pick and choose the ones that will work for your site and still get the results you are hoping for.

We couldn’t have said it better ourselves!

Leave a Reply