Search engine optimization for small and very small businesses.

Link Buying Isn’t Always Bad

Link Buying: A panel at the Search Engine Strategies Conference in San Jose said that link buying isn’t a punishable offense (by the search engines) as long as the obvious intention of purchased links is advertising and not just to influence search engine ranking.  For example, a paid ad on East Hanover Online won’t get you penalized for “buying links”. Neither would a law firms listing at

But be careful where you purchase your links. If you’re getting a link from what could be considered a “bad neighborhood,” make sure you don’t link back to that area to avoid being penalized.

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