Search engine optimization for small and very small businesses.

Archive for the links Category

Find Broken Inbound Links

Find broken links.Inbound links to your web site from others are wonderful things. They usually constitute an endorsement by someone else. They attract potential customers to click over to your web site where they may just buy what you’re selling. And the help your site to rank higher in search engine results, which is just icing on the cake.

Sometimes those links go bad, though. They may link to a page you’ve deleted or moved. They may have formatted the link incorrectly. Whatever the cause, when someone clicks on the link, they get a “404 error” — the one that says “Not Found” in big black letters. That makes your web site look bad, and annoys a potential customer.

Finding those bad links, then, is a worthwhile ting to do. Until now it’s been very hard to do. But Google has a new tool that let’s you find these bad links — what Google calls “crawl errors”. That helps you identify the web site and web page that has a link to your site that’s broken. Then you can contact the site owner and ask them to change the link.

Finding the source of these broken links is like finding little nuggets of gold. Here’s Google’s explanation of how to use this new webmaster tool.

SEO Link Building Fundamentals

Link Building FundamentalsLink building is a long-term process but the rewards are great. Building your Link Popularity is a a fundamental requirement for marketing any Web site, regardless of how established it is.

Eric Enge has an article at Search Engine Watch that can help you  get started with effective research that can focus your efforts on high ROI links.

Cost Per Link Is a Lousy Metric

Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding incoming links. Then the person managing the SEO does a calculation, looking at the money spent on the SEO, and the number of links acquired.

For example, if you have an in-house SEO getting paid $8,000 per month, and they obtained 40 links for you last month, your cost per link is $200. So why not try to drive this cost per link metric down?

The reason is that it will drive you to acquire crappier and crappier links. What the metric ignores is that all links are not created equal. In fact, a high quality link can easily be 10,000, or even 100,000, times more valuable to your web site then one of those crappy links.

<Read more of Eric Enge’s pithy and insightful analysis>

Finding Potential Link Partners

Finding Potential Link PartnersLink building is often a slow and arduous process that unfolds over a long period of time. But the rewards are large and it’s a fundamental requirement for marketing any web site.

Creative link research can provide you with some real advantages. It focuses your link building efforts on targets that are likely to provide a high response rate (or a high success rate) and also likely to be pretty meaningful links.

Eric Enge’s article at Search Engine Watch has some great ideas to get you started.

How Much is a Link Worth To Your Business?

A number of factors go into making one link better than another. Here are some.

  • PageRank (link juice)
  • Anchor Text (if you can influence it to align with your keywords, that increases the link’s value greatly)
  • Link location (a link in the middle of a paragraph is better than a link at the bottom of a page or with a bunch of other links)
  • Direct traffic you get from people clicking on the link
  • Quality of the source web site
  • Endorsement value (if any is given)

<More here>