Low Quality SEO Copy Is No Bargain
Content mills — that may be a term you’re unfamiliar with. It refers to (usually off-shore) companies that generate keyword-rich “SEO copy” for web sites. Usually that copy is rife with grammatical errors, obviously overly stuffed with keywords, and often impossible to read and understand. It’s designed to get the keywords prominently in front of the search engines, with no regard for actual people who might try to read it to gain useful information.
Heather Lloyd-Martin of Success Works is an SEO copywriter, and she wrote this recently:
You’ve probably heard the buzz that Google was going to start treating content mill articles much differently. A post on the Official Google Blog states,”…We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content.
Can I get an “Amen?”
I’ve railed on content mills before – companies that focus more on quantity (paying writers low-dollar for keyword-stuffed SEO content) and how dangerous they are for the industry. Good for Google for taking action and (hopefully) pushing the “delete” button on these poor-experience pages. Hopefully, this means that the concept of content mills really is (almost) dead in Google’s eyes – and we can expect better quality results.
But that brings up another question: How do we help companies understand that, if they want good SEO content (you know, content that isn’t going to cause problems in Google and Bing,) that means paying for it.