Search engine optimization for small and very small businesses.

Many Retail Store Sales Driven By Search

The Role of Search in Consumer Buying” is a new study by comScore, commissioned by Google. They examined the search behavior of 83 million Americans who conducted over 552 million searches within 11 product categories using one or more of the 24 top search engines. Some interesting results:

  • 25% purchased an item directly related to their search query
  • 37% completed their purchase online
  • 63% completed their purchase in an off-line retail store

Moral of the story: local retail stores can no longer afford to ignore the impact of the Internet. No matter how local your establishment, and no matter how narrow your market, customers are looking for you and your products online. If they can’t find you in the search engines, which of your competitors do they find? It’s easy for you to test out.

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