Search engine optimization for small and very small businesses.

Marketing Moves to the Internet

From the CMO Survey, a poll of 581 U.S. marketing executives conducted in February, 2009 by the Duke University Fuqua School of Business in conjunction with the American Marketing Association and its findings are quite interesting.

Marketing spending is expected to grow by only 0.5 percent over the next 12 months, with a 7 percent decrease in traditional advertising and 10 percent increases in both Internet marketing and new product introductions. Business-to-consumer marketers will make the most significant shifts to the Internet, for both product and service advertising. [Emphasis added]

Leave a Reply