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May 3, 2009 by Bill Treloar 5 Comments

Article Marketing Brings One-Way Links

On May 3, 2009 / copywriting, links, marketing / 5 Comments

Are you building inbound links to your site?

Link building is essential to good rankings in the search engines. The number and quality of other web sites that link to yours builds your link authority, and that affects your rankings. Especially in Google. While reciprocal links (you link to me and I link back to you) are excellent to have, one-way links are even more powerful. One excellent way to get such links is through article marketing.

Articles can make good inbound links

Published articles bring incoming links to your site.Webmasters are always in need of good, relevant content for their web sites. Do you have well-written articles about your area of expertise in one of the several article repositories on the web? If so, your articles will be found, picked up, and reprinted on other web sites. When those webmasters use your article they almost always include your own “About The Author” blurb at the end of the article. A blurb in which you just happen to include a link to your web site.

There’s no reason you can’t include such articles on your own web site, of course. But the links from marketing articles on other related web sites are what you’re really after here.

Article Marketing Can Help You Show up Better in Search Results

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Article Quality is Critical

Excellent copywriting skills are priceless.It’s essential that your articles not be commercials for you; they need to be useful and informative, with information that readers will find valuable. There are two very selfish reasons for this. First, articles that tout your products or services are least likely to be picked up for inclusion on anyone else’s web site. And second, a great article with lots of informative content is more likely to entice a reader to click on your link at the bottom and visit your web site.

If you have something unique to say about what you do and have expertise in, consider article marketing to get your name out there — along with a link to your website.

Need a little help?

Not all of us are capable of writing compelling articles that can both inform and entertain, but don’t let that stop you. We work with some excellent copywriters who can “ghost write” articles for you. The ideas, of course, have to be yours, but the words can be crafted by someone who specializes in that. Some of the copywriters we’re familiar with and can recommend include Anne Lazo of Eagle Soars Consulting, Scott Stadler of Words By Design, Chris Reardon of Reardon Commmunications, and Lisa Fahoury of Fahoury Ink.

Struggling with getting decent rankings in Google searches? Reach out for some help!

April 3, 2009 by Bill Treloar Leave a Comment

Is Your SEO Campaign Working For You?

On April 3, 2009 / marketing / Leave a Comment

Search traffic improvement is one of our top obkectives.After spending time and money on an SEO campaign, you need to know how it’s working for you. If you’re a client of ours, we can easily tell you how your rankings are doing in the search engines and lots more. But that’s only a small part of it. The real measure of SEO success is in whether you’re getting more customers and increased revenue.

You really need to track conversions: phone calls, information requests, and sales. Your SEO consultant typically can’t do that for you — you need to track that stuff yourself.

Is your SEO campaign working for you?

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John O’Connor, owner of Shade Tree Garage in Morristown, NJ, a client of ours, maintains a yellow legal pad at his appointment desk. Every new caller gets added to a list on that pad, and they’re asked “How did you learn about us?”. That gives him a very clear idea of how his Yellow Pages ad is doing, how successful his newspaper advertising is, and how well his SEO campaign is doing. [Note that this was written in 2009 when people still used the Yellow Pages. That’s now online.]

By the way, John reports that he’s getting one new paying customer a day from online searches as a result of his SEO.

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