This article by Mistina Picciano deserves your consideration, and she’s allowed us to republish it here. Mistina is founder and president of Market It Write, an integrated copywriting agency that specializes in content marketing.
3 Keys to Successful Online Marketing
Last week, my husband and I decided to have warm sake with sushi as our Friday “date night.” Neither of us had ever served warm sake before, so we needed help. As our first stop, we turned to the Internet, where we found nearly 1 million responses to our query “how to warm sake.”
Welcome to the modern Web
If your company still operates a brochure site that simply describes who you are and what you offer, the opportunity is ripe for the competition to engage your customers.