Search engine optimization for small and very small businesses.

Monitor Rankings? Or Traffic?

Dealing With Varying Rankings

In our recent post about rankings disappearing, we listed several reasons your rankings may vary substantially between checks. One factor was that searches by different people may show different results, and searches from different locations may do the same. The keyword ranking reporting Rank Magic does for our clients is done consistently so that trend comparisons should be pretty accurate even though the rankings we find may differ slightly from what you may find doing your own search.

A better measure may be the traffic on your site.

If a keyword phrase disappears from the rankings one month but your traffic remains steady for it, you can discount the ranking report as an aberration.

Another reason traffic reporting is helpful has to do with keyword selection. Some SEOs have been known to optimize and track rankings for keywords that are easy to rank highly for because no one searches for them. They may report great rankings that bear no relationship to whether your website is actually getting visitors as a result.

For that reason, we’re adding something new to our SEO Monitoring services. If you have Google Analytics on your website, we’ll report to you on that monthkly along with our ranking reports.

Ask us about adding this to your SEO Monitoring services.

Not monitoring your site’s performance? You really should — either manually yourself or with help from a professional Here’s what we include in our services:

  • Sheck the health of your search engine rankings regularly.Monthly Broken Link Report so you’ll know if you’ve got dead links on your site that you need to clean up.
  • Monthly Link Popularity Report showing how many inbound links are reported for you by Google, Yahoo and Bing. This also shows how many links are reported for about a half dozen of your most important competitors.
  • Comprehensive online Keyword Status Reports updated for you monthly. If you’ve been a client of ours recently, you’ve probably seen them and know how thorough and how valuable they are. We typically run the first one for you as soon as you identify your keywords (as a baseline report) and then monthly thereafter.
  • Review of your Traffic Reports monthly if you have Google Analytics installed on your website and give us access to review it.

If Rank Magic isn’t helping you monitor your search engine health, ask us how easy and inexpensive it is.

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