Search engine optimization for small and very small businesses.

New Approach to Jump Start Your Inbound Links

We’ve written a lot in the past about the importance of link popularity for good search engine rankings. Link popularity counts even more heavily in Google than in the other search engines and it’s not something you can ignore. Links from a web site’s Helpful Resources page are good, but the best links are those that are embedded within a content rich paragraph related to your business. Couple that with the recent increased emphasis by Google on timely information from social networking sources like Twitter and blogs, and you have the basis for a new business model.

Net-Writers creates multiple=There’s a savvy little company called Net-Writers that’s been getting some impressive results with a niche service to help clients gain SEO traction by leveraging the power of this kind of relevant content. They build numerous inbound content-relevant, keyword-rich links by creating and publishing multiple blog posts for a client.  They start with 50 blog posts, each one with three keyword-rich links pointing to the page on their client’s site that’s optimized for them. This can be a powerful technique to supplement the on-page SEO and traditional link building we do at Rank Magic.

The copy they create won’t win prizes for style but it is professionally written and won’t embarrass their clients. This content is also totally controlled, which means it can be edited or taken down if the client has any accuracy or style issues with it.

Net Writers guarantees positive results, too, which they define as an improvement in your ranking position for your keywords. I haven’t seen the wording of that guarantee so I don’t know if it’s specific to Google or Yahoo or Bing, how much of a ranking improvement they promise, or whether they promise improvement on all of your targeted keywords. What I can say, though, is that I’m satisfied their approach works.

Net-Writers’ approach to link building isn’t Black Hat SEO, but it’s not totally White Hat SEO either; I think we need a new category of Gray Hat SEO. That’s because these blog posts are designed to feed keyword-rich links to the search engines, and aren’t really designed to drive traffic to your site in and of themselves. Will search engines eventually learn to detect this technique and lower the value of the links it generates? I doubt it. These are real blog posts, not fakes, and distinguishing them from totally innocent blog posts that just happen to link to a web site would be difficult or impossible. Only time will tell about that, but for now, and for many  businesses, this approach should realize measurable benefits.

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