Search engine optimization for small and very small businesses.

New Panda Refresh From Google Today

We don’t expect this to impact many (if any) of our clients, but a new Panda update always hurts at least some websites. This one is expected to impact about 1% of websites.

This advice from Google itself is good to review:

Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals. Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year. In fact, since we launched Panda, we’ve rolled out over a dozen additional tweaks to our ranking algorithms, and some sites have incorrectly assumed that changes in their rankings were related to Panda. Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.

Google lists about two dozen questions to ask yourself about your website to see if it’s the kind of site Google considers a high quality site. In addition:

One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

If you do get impacted by this algorithm change, Rank Magic can help.

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