Search engine optimization for small and very small businesses.

Niche Directories

Kathryn Katz of has published a helpful article in Jill Whalen’s terrific High Ranking Advisor on the subject of niche directories. Here’s what she had to say.

Finding Free Niche Directories

The value of niche directories

As search engines place more and more emphasis on “link popularity,” web site owners find themselves pressured not only to optimize their site, but to find other quality web sites in their niche market that are willing to link to their web site. Many niche web directories like, and are willing to list your web site, but at a price. For those web site owners that are working on a tight budget, paying for every link is not only expensive, but not in their budget.

But don’t despair; there are many quality, free niche directories out there. The biggest challenge is finding them. Here are three easy methods to find free niche directories:

Method 1: “Search Engine Search”

Go to your favorite search engine (mine is Google), and type in general keyword(s) related to your site. For example, if I have a wedding caterer site, I would type in “wedding.” Usually, well-ranking niche directories will place in the Top 10 results. In this case is ranked #1 and mentions in the description that the directory offers free links. Click through to the site and look for an “Add a Link” or “Join Vendor Directory” button or link somewhere in the navigation.

Method 2: “Directory Search”

Go to a standard directory, like the Google Directory, and click on “Reference.” Click on “Directories” and then select the major category that relates to your web site. For example, if I have a CPA site, I would click on “Business.” At this point, I could choose to submit the site to the general directories listed under “Business” like or narrow my search further to “Accounting Firms” like Probably, I’d end up going through both the “Business” and “Accounting Firms” categories and submitting my site to all free directories that were relevant to my niche market.

Method 3: “Competition’s Links”

Go to your favorite search engine and search for the web sites linking to your competitor by typing in link: Then click on each link and find directories that your competitor submitted their site to. Or go to your competitor’s site using the Google Toolbar’s Page Info > Backward Links feature. (The Google Toolbar can be downloaded from

Here’s another tip: Don’t be afraid to think outside the box when searching for a free niche directory. When looking for a directory, try to think of all markets that relate to your web site. You’d be surprised at what counts as a related directory. For example, I market a general law practice. I came across a quality, free niche directory,, that specializes in human resource issues. Because the law practice does employment and labor law, they were eligible for a submission to under their “Legal Issues” category.

Keep in mind that you might have to go through several directories before you find some quality, free niche directories that are right for you; however, your persistence will pay off. You will find some great directories that will boost your link popularity and maybe even bring in some quality, targeted traffic as well.

Good luck and happy hunting.

Kathryn Katz
Search Engine Marketing Specialist
Searchwiz Marketing – division of Webcast 1, Inc.

  1. For ME It’s Very Great Post. I was Searching For The Niche Directory & I came Across How To Find The Niche Directory.

  2. Hi all,

    Would like to introduce to you, a free legal niche directory. allows legal professional to list their services on a worldwide platform while still being able to focus locally by listing in their country and state. Check us out : )

  3. Does anybody know any good roadside assistance and towing related directories? I have a lot of sites I would like to add to some related directories.

  4. It’s a great post. I believe that only posting in the niche directories can generate convertible leads. For example, I could see many HVAC business thrive after registering with . Hope this guide to find the right niche directory will help many people who are searching niche directories as me.

  5. Excellent article, very helpful. Just want to point that submitting to free niche directories is not guarantee the inclusion, at least not for six months or more.

    • Thanks for your thoughts. Yes, it’s true that some niche directories are ot very actively administered and getting added may take awhile. And ow that you’ve brought this article back to my attention, it’s probably time for me to update this post since it’s 12 years old.

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