Search engine optimization for small and very small businesses.

November Search Engine Share

Google pulled away from Yahoo in search engine usage during November in a major way, according to comScore Networks Inc. Google nabbed almost 40 percent of all searches in the U.S., a commanding lead of more than 10 percentage points over Yahoo, which took second place.

ITWorld.com reports these figures:

  • Google 39.8%, up from 34.6%
  • Yahoo down to 29.5% from 32%
  • MSN dropped to 14.2% from 16%
  • All three add up to 83.5% of all searches

[Update March 2021] As an interesting comparison, here are US market share comparisons in early 2021:

    • Google 88.1%
    • Yahoo 3.0%
    • Bing (formerly MSN) 6.2%
    • All three add up to 97.3%, up from 83.5%
    • Relative newcomer Duck Duck Go adds 2.4%

Quite a dramatic shift from 15 years ago!

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