Search engine optimization for small and very small businesses.

Optimizing For Local Search

Local search may be used by going to or or More commonly, if you search for a business and include a town or zip code in your search, you’ll find “local results” at the top of the listings. Showing up there is a little different from showing up high in the normal rankings.

At the recent Search Engine Strategies conference in San Jose, the Local Search Marketing Tactics session presented some concrete steps to improve organic local search results. Here are the headlines, but check out the article on Search Engine Watch for the details.

8 Ways to Improve Your Local Search Results
  1. Make sure that you have a crawler friendly web site
  2. Include your business address twice on the page
  3. Check out your business listing on the major search engines
  4. Get your business rated
  5. Solicit local links
  6. Check out your competition
  7. Verify directory information
  8. Create separate web pages for different cities/regions

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