How often have you read something so filed with jargon or business-ese that it’s nearly incomprehensible? When we write about something even slightly technical, we tend to write from our own extensive understanding of the subject. Pity our poor readers who don’t have a clue!
It’s not only writing in too technical a style that gets us in trouble. We might use excessively long or esoteric words and write at a grade level that’s too high for easy comprehension. And let’s face it: if our writing is incomprehensible, it’ll never make the sale.
There’s a pretty neat free service designed for term papers and other non-web writing that can still be helpful in evaluating your copy. It’s PaperRater. You copy and paste a page from your web site and it evaluates your writing on a staggering array of perspectives, from a plagiarism detector to spelling, grammar, word choice, style and vocabulary.
Check it out at www.PaperRater.com.