We’ll soon be participating in Pinterest, a social bookmark/sharing site similar to my old favorite, the former Faves. And I look forward to sharing pins about many of our clients.
According to The Huffington Post:
At first glance, the site resembles a collage of images ranging from Hello Kitty cupcakes to nail polish and ornate wedding dresses. But take a closer look at the user demographics and you’d be sorely wrong to dismiss the concept.
Nearly a third of all Pinterest users have annual salaries of $100,000 or more, almost 70 percent are female and the largest age demographic represented on the site are people between 25 and 34. What more could an advertiser want?
Moreover, since the pinboard-style website’s inception in September 2009, the site has seen a nearly 900 percent increase in unique visitors, with 17.8 million unique monthly views in February, up from 11.7 million one month earlier.
In terms of time users spend on the site, Pinterest is only third to Facebook and Tumblr, with users spending an average of 98 minutes on the site per month, Mashable explains.
Its referral traffic — that is, the number of users it sends to other websites — is also through the roof, beating out Google+, YouTube, and LinkedIn combined.
That referral traffic fact means that id your website has content that people are driven to Pin, those return links will bring motivated visitors to your website. And they will also drive up your link popularity and, in turn, your rankings in the search engines.
You can only join by invitation, so go to Pinterest and request an invitation. Then look for Rank Magic.