Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

Recent Rank Magic Clients

Appreciating Our Clients

MeaCulpa  — it used to be our practice to highlight and thank new clients every so often, and that practice fell by the wayside a couple of years ago. I’d like to begin correcting that today by recognizing some clients which have been with us for more than a year now. We appreciate their continued trust in us.

A residential sliding gate by DuraGates.

Duragates makes sliding fence gates that look great and open faster and in a more compact space than a swing gate. DuraGates is the latest development in sliding/rolling fence gate technology that has rendered sliding gates maintenance-free. Whether automatic electronic security gates or wooden driveway gates, if it’s a sliding gate, they have the best hardware for it.

 

Kathleen Audet, professional image consultant

Kathleen Audet is a professional image consultant in Reno, Nevada who offers personal wardrobe, styling & shopping services, color analysis, makeup & skin care consulting, fit & fashion advice, and a number of private programs.

 

The Bridlebrook Group business brokers
The Bridlebrook Group
is a certified business broker handling mergers and acquisitions, in Pennsylvania, New Jersey, New York, Delaware, Maryland and Connecticut.

 

Business miracles for the highly sensitive entrepreneur.Business coach and marketing mentor Heather Dominick helps highly sensitive entrepreneurs and self employed people succeed in business. through classes and individual coaching in marketing, productivity and creativity. Overcome fear of marketing and selling through classes in business miracles, creating financial flow, and leveraging your intuition.

Gold Star Home Improvement
Gold Star Home Improvement
contractor serves NYC & northern New Jersey for kitchen & bath remodels, interior & exterior house painting, cabinet refacing, commercial painting, furniture refinishing and handyman services.

 

Airborne Animals pet transportation serviceAirborne Animals is a full service professional pet transportation service for house pets. We safely transport your pets by ground or by air. Our pet transportation services include relocating small pets (such as rabbits, ferrets and turtles), dogs, cats, and birds by commercial airlines cargo services both domestically and internationally, and by road within the Northeast of America.

Fitness Senior Style offers personalized one-on-one physical training for New Jersey seniors.Fitness Senior Style provides personalized one-on-one physical training for New Jersey seniors, in your home. They help dealing with strength, balance, Parkinson’s, Multiple Sclerosis, dementia, fibromyalgia, stroke and brain surgery. Group classes are available, and they offer seminars to senior citizen groups, corporations, and other organizations.

If you’d like to join these fine companies as a client of Rank Magic and position yourself for improved visibility when people search for your products or services, please just ask for a free assessment of your website.

‘Tis the Season!

Season’s Greetings to all our clients and other friends.

This season is rife with holidays and celebrations in many countries and among many faiths (and non-faiths). Whatever your personal preference, we hope you have a safe and healthy holiday season and a prosperous 2015.

Merry/Happy/Joyous/Prosperous (as appropriate):

winter holiday logo

  • Boxing Day
  • Christmas
  • Festivus
  • Global Family Day
  • Handsel Monday
  • Hanukkah
  • Hogmanay
  • HumanLight
  • Jól
  • Jul
  • Junkanoo
  • Korochun
  • Kwanzaa
  • Makar Sankranti
  • Malanka
  • Montol Festival
  • Mummer’s Day
  • New Year
  • Saint Stephen’s Day
  • Saturnalia
  • Seol-nal (Korean New Year)
  • Sinterklaas
  • Soyal
  • Winter Solstice
  • Wren Day
  • Yalda
  • Yule
  • Zartosht No-Diso

I hope we’ve mentioned your favorite celebration.

How Expensive is SEO?

Expensive? A Common Question and a Reasonable Concern.

SEO-best-practices-words1Since Rank Magic’s main market is “small and very small businesses”, expense control is always an issue. We hear often that business owners fear that SEO will be too expensive. We are very price-conscious here, and will be reluctantly raising some of our rates next year; our hourly rate has been the same since 2008. Nevertheless we remain highly competitive price-wise, and much more than competitive value-wise.

What do most SEO companies charge?

That question was asked on the LinkedIn SEO, SEM, and Social Media Marketing group, and here are some typical answers:

  • Around $700 per month for ongoing SEO, $350 per month for basic SMM.
    Karen Godfrey, Melbourne, Australia
  • In India generally around 50,000 – 80,000 for (SMM) close to $1000 and SEO ($400) per month [in US dollars] Raveesh Shrivastava, India
  • Depends on what client wants to achieve and the timeline in delivering it. For a small to medium campaign, $500 – $850 per month budget could drive a better ROI from the campaigns.
    Humar Priyam, India
  •  I have seen smaller agencies begin their pricing around $400-$500 in the U.S.
    Todd Bacile. New Orleans, LA
  • Hyper-Localized Management: $250-$750dollar-sign
    • This is based on a small business operating in a specific geographic region
      Example: Family-owned store in a local town that sells natural foods
      Anthony Capetola, Hicksville, NY 
  • Larger Brands w/ National Reach: $2000-$10,000 +
    • High competition range, National or Semi-National Reach
      Example: A new mortgage firm that operates along the eastern seaboard of the United States
      Anthony Capetola, Hicksville, NY 

Want to know how Rank Magic compares? Ask for a copy of our free Overview & Pricing Guide.

Our Interview at MediaShower

Media Shower is a content-oriented web company that helps businesses by creating great content and incoming links

media-showerRecently they interviewed me about small business SEO. We talked about things like how small business SEO is different from what’s done for larger companies and the kinds of questions I get most frequently when speaking to business groups about SEO,

I invite you to read the interview here.

Feel free to comment or ask questions below.

Happy Holidays 2012!

Season’s Greetings to all our clients and other friends.

This season is rife with holidays and celebrations in many countries and among many faiths (and non-faiths). Whatever your personal preference, we hope you have a safe and healthy holiday season and a prosperous 2013.

Merry/Happy/Joyous/Prosperous (as appropriate):

winter holiday logo

  • Boxing Day
  • Christmas
  • Festivus
  • Global Family Day
  • Handsel Monday
  • Hanukkah
  • Hogmanay
  • HumanLight
  • Jól
  • Jul
  • Junkanoo
  • Korochun
  • Kwanzaa
  • Makar Sankranti
  • Malanka
  • Montol Festival
  • Mummer’s Day
  • New Year
  • Saint Stephen’s Day
  • Saturnalia
  • Seol-nal (Korean New Year)
  • Sinterklaas
  • Soyal
  • Winter Solstice
  • Wren Day
  • Yalda
  • Yule
  • Zartosht No-Diso

I hope we’ve mentioned your favorite celebration.