Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

Welcome New Clients

WelcomeI‘d like to welcome some new clients who’ve joined us recently. We’re looking forward to seeing some great rankings for them.

Corporate Backup Care provides in-home backup childcare and eldercare benefits to employees of participating companies, enabling employees to fulfill their work responsibilities with peace of mind whenever their regular caregiving arrangements aren’t available.

Scott Gleason specializes in helping people buy or sell luxury homes in Westfield, New Jersey, and is a font of information about the town and its environs. He’s resided, invested, raised children and joined in the community life of Westfield for years.

Dr. Angeletti weight loss programsDr. Donald Angeletti is an endocrinologist who has helped many patients lose weight and keep it off without the typical dietary roller-coaster. He sees patients in New Jersey and Boston, and no offers dietary plans with nutritional support on a nationwide basis.

Bornstein Sons air conditioning, heating, plumbing, solar and electrical services in NJ.Bornstein Sons provides expert Air Conditioning, Heating,  Plumbing, Solar and Electrical services for homes and businesses in northern or north central New Jersey. Their success over three generations since 1928 is a testament to the fine work they do.

Dalder Materials ConsultingDalder Materials Consulting  — With more than 50 years of Engineering experience under his belt; Ed Dalder helps businesses solve their metallurgy, materials and welding engineering problems. He’s also a experienced expert witness in material failure litigation.

 

SEO – Not a Sprint but a Marathon

When the challenging economy strikes your business, you may need to revisit your marketing and ramp up your efforts to gain new customers. SEO has about the best ROI of any marketing strategy, but it can’t work miracles … especially not instantly.

SEO needs time to percolate in order to produce results. Here’s why:

On-Page Factors

You can’t just spend some money and find your self perfectly optimized. Keyword research needs to be done so you can choose the important keyword phrases to optimize for. On-page SEO needs to happen next. That involves sometimes extensive copywriting, website architecture and navigation changes, page download speed improvements, writing of page title and description tags, implementation of proper internal linking, and more.

Off-Page Factors – Link Popularity

Those on-page improvements to your website aren’t enough. You need to ensure competitive link popularity, and that means an ongoing link building program has to happen. Any scheme to get you hundreds of inbound links in a hurry is likely to hurt you more than help. You need an ongoing link building program that brings in new links on a steady basis, month after month. That helps your rankings to grow, but it’s a slow process.

Off-Page Factors – Social Media Exposure

You need to generate some buzz as a result of information posted at places like Facebook, LinkedIn, Twitter, and so forth. Real-time links from social media are getting increased attention by the search engines.

Slow and Steady Wins the Race

Your rankings and traffic will typically increase slowly but steadily as your link popularity matures and your on-page optimization takes hold.

At Rank Magic, we include a year of link building on a steady monthly basis as part of a typical SEO project. Depending on the competitiveness of a client’s market niche they may require more intensive link building or a more protracted link building process of an additional year or more.

Beyond that, you need to be prepared to monitor your links, rankings and traffic on an ongoing basis. Changes in the search engine world, changes in your competitive landscape, changes in the focus of your business, and website changes and redesign all have the potential to take a toll on your rankings, and you need to spot that quickly so corrective action can be taken promptly.

When employing SEO it’s important to approach it with the understanding that it’s not sprint, but a marathon. If you expect to win the prize of a rapid increase in customers within a couple of weeks or months you will be disappointed.

Need help? Ask for our free Overview & Pricing Guide.

Discounted Software Training for Rank Magic Clients Only

To Rank Magic Clients —

Thanks for having us provide you with Search Engine Optimization services. Now that you’ve taken care of your website ranking needs with a trusted SEO professional, it’s time to look at your software needs. Are you getting the most out of Office 2010? Or perhaps you’re about to upgrade from an earlier version? Has Rank Magic suggested you add a blog to your website? Does your small business need to share files within your team? Are your company documents polished and professional? Do you need help creating a PowerPoint presentation? Does your team need to share your calendar? Would you like help setting up a customer relationship management system without it being a chore?

If any of this rings true, or if this list helped you identify even more needs, turn these tasks over to a trusted Software Coaching firm. From Outlook and Excel to DropBox and Constant Contact, Home & Office Computer Training has been taking great care of my clients for years. Now they’ve created a spin-off company that focuses on the specific needs of the small business owner, called Right Click Advantage.

Right Click AdvantageTheir software coaches are friendly and personable as well as skilled, patient, and up to speed on the latest Windows, Mac and Android tech tools for your business.

Because of your relationship with Rank Magic, you’ve now earned a distinct advantage – the Lucky 7 Advantage. Give Right Click Advantage a call and not only will you receive a free phone consult, but when you do meet with them in their comfortable coaching center, clients of Rank Magic enjoy a 7% Discount. All you need to do is mention that you’re a client of ours, or if you’re filling out a registration form, you can enter the Code TRELOAR. You’ll automatically receive a reduced rate for all of your business software coaching needs.

Does Google Like Article Marketing?

Not so much.

Article MarketingMatt Cutts says Google’s not a huge fan. He says that sites which publish articles from article repositories tend not to be the highest quality sites, and there’s always the risk of duplicate content issues. He says that he would tend to “lean away from it” in preference to developing great content that can attract legitimate links itself, and promoting it with social media.

See Matt discuss article marketing.

At Rank Magic, we sometimes help clients with article marketing if that’s what they want, but we usually recommend they place such articles on their own website first. Then we can apply social media exposure to the original article. Once that’s done, if the client still wants to see if article marketing can help, we can facilitate that.

The key, really, is having content with enough value that people will want to link to it. The social media promotion just helps make more people aware of that content on our client’s website.

Monitor Rankings? Or Traffic?

Dealing With Varying Rankings

In our recent post about rankings disappearing, we listed several reasons your rankings may vary substantially between checks. One factor was that searches by different people may show different results, and searches from different locations may do the same. The keyword ranking reporting Rank Magic does for our clients is done consistently so that trend comparisons should be pretty accurate even though the rankings we find may differ slightly from what you may find doing your own search.

A better measure may be the traffic on your site.

If a keyword phrase disappears from the rankings one month but your traffic remains steady for it, you can discount the ranking report as an aberration.

Another reason traffic reporting is helpful has to do with keyword selection. Some SEOs have been known to optimize and track rankings for keywords that are easy to rank highly for because no one searches for them. They may report great rankings that bear no relationship to whether your website is actually getting visitors as a result.

For that reason, we’re adding something new to our SEO Monitoring services. If you have Google Analytics on your website, we’ll report to you on that monthkly along with our ranking reports.

Ask us about adding this to your SEO Monitoring services.

Not monitoring your site’s performance? You really should — either manually yourself or with help from a professional Here’s what we include in our services:

  • Sheck the health of your search engine rankings regularly.Monthly Broken Link Report so you’ll know if you’ve got dead links on your site that you need to clean up.
  • Monthly Link Popularity Report showing how many inbound links are reported for you by Google, Yahoo and Bing. This also shows how many links are reported for about a half dozen of your most important competitors.
  • Comprehensive online Keyword Status Reports updated for you monthly. If you’ve been a client of ours recently, you’ve probably seen them and know how thorough and how valuable they are. We typically run the first one for you as soon as you identify your keywords (as a baseline report) and then monthly thereafter.
  • Review of your Traffic Reports monthly if you have Google Analytics installed on your website and give us access to review it.

If Rank Magic isn’t helping you monitor your search engine health, ask us how easy and inexpensive it is.