Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

Did Some of Your Rankings Disappear?

Some Keyword Rankings Gone?

Search engine rankings may drop precipitously on occasion

Every once in awhile you may notice that some keywords suddenly seem to drop out of rankings and then pop right back a month later. We see that on occasion. What’s that all about?

Well, perhaps we  should explain a bit about ranking reporting.

  1. If you check a keyword’s ranking from computers at two different physical locations, you’re likely to get slightly different results due to your results coming from different data centers. Google has dozens of data centers around the country, and they’re not all precisely synchronized. So this is one reason you might get different rankings.
  2. Search engine tweak their ranking algorithms frequently. They often try a change, evaluate it for a few days, and then undo it if it didn’t work as hoped. This is a common cause of rankings that seem to disappear and then reappear.
  3. Search engines are beginning to personalize results. If Google figures out that you’re a wine connoisseur or you own a restaurant, when you search for glasses they may send you more results about glassware than about eyeglasses.

All of these create variable results that are not always replicable from one query to the next, or even from one browser to the next.

Rankings that disappear are no cause for panic unless they’re still missing for two-three months. If that happens, ask us to investigate the problem for you.

SEO Monitoring Update

First year keyword rankings trend reportThe last time we wrote about SEO Monitoring, we were sending out detailed monthly reports on CD four times a year. That’s been much improved, and it’s time for us to tell you about it.

We now have even more comprehensive reporting about where you rank in Google, Yahoo & Bing for all of your keyword phrases, with details about trends, which web pages are coming up for your keywords, and even competitor comparisons. At the right is an example of just one overview graph from our reports. This one shows the overall rankings trend for a client over the course of their first year with us.

If you’re not effectively tracking your rankings, let us refer you to a cautionary tale of what happened to one former client. Contact us to discuss setting up effective monitoring of your keyword rankings.

Lunch & Learn: The Secrets to Do It Yourself SEO

We’re teaching a Lunch & Learn session for the Hanover Area Chamber of Commerce on March 15th (Beware the Ides of March!) in East Hanover, NJ. It’s at the Ramada Inn on  Route 10 westbound from 11:45 – 1:30, cost is $20.

The Secrets to Do-It-Yourself SEO explains (in plain English) how the search engines work and how you can leverage the power of your own web site and others that link to it so that you achieve high rankings in Google, Yahoo, Bing and the other search engines.

Bill Treloar, owner and chief SEO consultant at Rank Magic, will teach you how to select the best keywords, how to use them on your web site, how to improve link popularity, and how to build social buzz around you, your brand, and your website..

Training Class: “The Secrets of Do-It-Yourself SEO”

Bill Treloar, owner of Rank Magic, is proud to announce a new group training class being offered through a partnership with Home & Office Computer Training’s Entrepreneur University.  This class will enable you, as a business owner, to build search engine optimization (SEO) skills.

The Secrets to Do-It-Yourself SEO explains (in plain English) how the search engines work and how you can leverage the power of your own web site and others that link to it so that you achieve improved rankings in Google, Yahoo, Bing and the other search engines. A workshop will teach you how to select the best keywords, how to use them on your web site, how to build link popularity, and how to track your improving rankings in the search engines.

Home & Office Computer TrainingThe class requires a minimum of 3 attendees and will hold a maximum of 8, to ensure the students get the personal attention and focus they deserve. The coaching session will be 3 hours of skill building using the web browser on your laptop.  It will be held on Wednesday, February 9 from 11:30 to 2:30pm and lunch is included. This unique group learning experience is $99 per attendee.

Bring your laptop and power cord to Home & Office Computer Training’s Coaching Center in East Hanover, on the corner of Mt. Pleasant Avenue and Hanover Road, East Hanover. For those attendees who don’t have a laptop to bring, Home & Office Computer Training has a limited number of laptops to use as loaners.

Registration is easy – simply email coach@njpctraining.com up to 48 hours before the class. They accept checks and credit cards. Questions can be emailed or directed to Susana Fonticoba at 973-952-0053.

Don’t miss this opportunity to drive more potential customers to your web site with this convenient and productive business skill building course.

We’re Interviewed on a Podcast

Podcast about SEO for home based businesses and virtual assistants.Darlene Victoria Gonzales runs A Virtual Perception, a podcast targeted at virtual assistants and home-based business owners. She recently interviewed Bill Treloar, owner and principal SEO consultant of Rank Magic for an overview and introduction to Search Engine Optimization.

Episode 78 of her podcast is entitled SEO Challenged? Start Here. In it, Darlene questions Bill about many aspects of search engine optimization for small business web sites:

  • What is SEO?
  • What about meta tags?
  • Why is the difference between text content and graphical text important?
  • Why can’t someone be good at both web design and SEO?
  • What’s the most powerful place to put your keywords?
  • What main two factors control where you rank in search engine results?
  • What are some link building best practices?
  • What’s the Duplicate Content Penalty?
  • What constitutes a good ranking?
  • What are some of your favorite SEO tools?
  • What’s Google PageRank?

Have a listen!