Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

Welcome New Clients

Sometimes the best of intentions go unfulfilled. It’s been our intention to highlight the businesses of some of our new clients in this blog, but prior to last month, the last time we did so was way back in June of last year. In April we began to catch up a bit,  and we’d like to introduce some more clients who’ve joined us since then.

Welcome New Clients

Welcome new SEO clientsSometimes the best of intentions go unfulfilled. It’s been our intention to highlight the businesses of some of our new clients in this blog, but prior to last month, the last time we did so was way back in June of last year. Last month we began to catch up a bit,  and we’d like to introduce some more clients who’ve joined us since then.

Social Bookmarking For Our Clients

Delicious social bookmarking siteBecause of the growing importance of social bookmarking and the increased attention it’s getting from the search engines, we’re adding a social bookmarking component to our normal link building services for Rank Magic clients. Now in beta mode for evaluation, we’re submitting clients to five major bookmarking sites: Delicious,DiggFacebookStumbleUpon, and Yahoo! Buzz.

Facebook social networking siteIf this works out well, we may expand to more sites. If you have a favorite that’s not on our list, drop us a line and we’ll consider adding it.

Digg social bookmarking siteIf you’re not a client of ours, let me recommend that you submit your own web site to these sites. In fact, even if you are a client of ours, it can’t hurt to submit yourself. If we’ve already submitted you, your submission will count as another favorable vote for your site and improve your rating.

Welcome New Clients

Sometimes the best of intentions go unfulfilled. It’s been our intention to highlight the businesses of some of our new clients in this blog, but the last time we did so was way back in June of last year. So with apologies for the delay, let’s introduce some clients who’ve joined us since then.

  • Toyjobs is the dominant toy industry recruiter, filling toy company jobs since 1981. Nobody fills more toy jobs than Toyjobs!
  • JD Carton & Son Records Management Services provides comprehensive document management solutions including online storage of critical records and documents.
  • JLB General Contractors specializes in hardscape design, inground swimming pools, and fixing waterproofing and drainage problems in New Jersey.
  • Omland Engineering Associates provide full site development and municipal engineering services throughout New Jersey.
  • Back Home Safely is a home safety modification company in New Jersey that helps modify your home to suit your safety and accessibility needs.
  • Above & Beyond provides virtual office assistants, office space for rent and Quickbooks accounting in the northern New Jersey area.
  • Total Health Physical Medicine & Rehabilitation Center in Florham Park, NJ applies the latest state of the art technology to remove pain and physical limitations.
  • Rod’s Steak & Seafood Grille is New Jersey’s legendary steakhouse restaurant – widely known as the best steak restaurant in Morris County.
  • The experienced wedding videographers at 1-2 Remember Studios offer complete wedding videography services throughout New Jersey.
  • California fashion consultant, style & wardrobe consultant and author of Brenda Kinsel’s Fashion Makeover; 30 Days to Diva Style! Get your image makeover from Brenda’s fashion columns and books.

Two New Programs from Rank Magic

We’re offering two new programs to our clients that I’d like to share with you.  These are most appropriate after your main SEO campaign has concluded.

SEO Monitoring

SEO MonitoringSearch engine rankings, when achieved properly, tend to be relatively stable over time without the need formajor revisions to your optimization. Nevertheless, nothing stays the same forever. Your rankings may fluctuate up and down, or they may even begin a steady decline, depending on a number of factors.

Search engines are always adjusting their ranking algorithms, giving more weight to certain things and less weight to others. Lately, we’re seeing more weight being given to incoming links and the clickable text of those links. Your competitors may be adding links and starting to beat you out in the results. Links on your site may go bad, reducing your TrustRank and negatively affecting your rankings. (I have an article on that subject under consideration at Entrepreneur Magazine’s web site. I’ll report here if and when it’s published.)

You can’t react to changes in your rankings if you’re not aware of  them. And you don’t want to wait until they reveal themselves through fewer clients or customers. That’s why we’re offering an SEO Monitoring package so you’ll always know if anything needs attention. Here’s what’s included:

SEO Monitoring

  1. Monthly Broken Link Report so you’ll know if you’ve got dead links on your site that you need to clean up.
  2. Monthly Link Popularity Report showing how many inbound links are reported for you by five of the largest search engines. This also shows how many links are reported for about a half dozen of your most important competitors.
  3. Quarterly Keyword Status Reports mailed to you on CD because they’re so comprehensive. If you’ve been a client of ours, you’ve probably received a couple and know how thorough and how valuable they are. We typically send you one as soon as you identify your keywords and again after your site’s been optimized. Under the SEO Monitoring Program, you’ll get one quarterly.

SEO maintenanceSEO Maintenance

If it looks like you’re in a competitive enough environment that you need additional link popularity and a higher PageRank in order to maintain or advance your rankings, our SEO Maintenance program takes the SEO Monitoring program one step further by including link building at the rate of an hour a month.

SEO Maintenance

  1. Monthly Broken Link Report
  2. Monthly Link Popularity Report
  3. Quarterly Keyword Status Reports
  4. Monthly Link Building with monthly activity reporting.

If you’re wondering whether one of these programs is appropriate for you, please give us a call.