Search engine optimization for small and very small businesses.

Archive for the Rank Magic Category

Welcome New Clients

We’re happy to introduce some brand new clients to you, and a couple that are not quite brand new, but which we haven’t previously introduced here.  we’re looking forward to introducing them to lots of new customers through the search engines.

  • Back Home Safely works for people in New Jersey coming out of rehab and seniors who need accessibility modifications to their homes. They install wheelchair ramps, stair lifts, elevators, bathroom grab bars, walk-in bathtubs and more.
  • Doug’s Car Care is a full service automotive service and repair shop in Jacksonville, North Carolina.
  • Total Health Physical Medicine & Rehabilitation Center in Florham Park, NJ specializes in pain management. At the moment, I’m seeing them for physical therapy for what may turn out to be a rotator cuff tear, and their treatments seem to be working well.
  • Above & Beyond offers office and meeting room space in New Jersey as well as virtual office staffing and bookkeeping and business support ser4vices.
  • 1-2 Remember Studios creates beautiful wedding videos that look like movies.

Welcome New Clients

We’re very pleased to welcome four new clients and we’re looking forward to bringing many new visitors to their web sites.

  • Business By Promotion has an online store for custom imprinted promotional products & advertising specialties, with a special emphasis on signs and banners.
  • Manufacturers Representatives connects nationwide manufacturers from all industries with independent manufacturers sales. representatives for 100% commission sales opportunities.
  • Custom banner maker Rocket Banner Company creates unique banner designs available online for delivery anywhere in the US.
  • Timecruiser offers several software solutions for colleges and universities, including College portal softwareCampusCruiser – a comprehensive campus portal for communications, collaboration and eLearning.

Rank Magic Featured in Local Newspaper

The Morristown Daily Record recently ran a story on Rank Magic based on an interview. They may have chosen the least flattering photo to use, but at least they spelled my name right.

Brief Hiatus on the Blog

There won’t be any new entries in the blog until February — I’m going in for a total knee replacement tomorrow and will be out of commission for a little while. See you all in February!

Our Entrepreneur Magazine Article

Our latest article has just appeared on Entrepreneur Magazine’s web site. It’s titled Improve Your Website’s Reputation. If you’re ignoring your link popularity–the number and quality of other sites that link to yours–your search engine rankings will suffer. Find out what makes good links and how to get them.


How well you rank in the search engines when someone searches for your products or services is a function of two things: relevance and reputation. Relevance has to do with how easily the search engines can tell if your page is relevant to the terms that were searched for. That’s addressed through classic search engine optimization techniques for enhancing on-page keyword relevance.

Reputation, on the other hand, is measured by your link popularity, which is the number and quality of websites that link to you. Search engines view incoming links as “votes” for the quality of your site by the websites that link to you. So obviously, it’s critical to obtain a good number of inbound links to your site. But … not all links are created equal, and it’s important to understand why, especially if you want to improve your link popularity.

This article provides concrete strategies that’ll spell out just where to look for links, how to evaluate potential links and — when you request a link — how to specify the exact link you want.

If you need help with link building, ask us.