Search engine optimization for small and very small businesses.

Retailers Need More SEO

Industry research shows that most e-commerce sites are not well optimized for organic search engine rankings. A 2005 study by OneupWeb revealed that 83% of Internet Retailer Magazine’s top 100 websites fail to use basic search engine optimization principles to gain high rankings.

The study went on to show that of the well-optimized web sites, 89% were found on the first three pages of the search engine results for their respective keyword queries, and 52% appeared on the first page.

By contrast, only 4% of the non-optimized pages did as well. The implication is pretty clear.

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