Search engine optimization for small and very small businesses.

Search Engine Marketing Garnering More Marketing Dollars

According to Geoff Ramsey, CEO of eMarketer, leading researchers are projecting a range of 22% to 37% growth in online ad spending in 2006. Geoff also mentioned that according to the December 2005 BtoB magazine, “72% of senior marketing execs worldwide plan to increase their spending online in 2006.”

This upward trend makes many ask, “Why are more marketing dollars moving online?” A 2004 Advertising.com study showed 61% of marketers considered the Internet an effective media for providing measurable ROI. Geoff went on to read a quote from former Jupiter Research Analyst Gary Stein who said, “68% of advertisers using the Internet report confidence in their return on investment.”

Geoff identified two fundamental reasons why search works. First, search delivers the specific, relevant information consumers are looking for—just when they need it Second, search delivers quantifiable results and a positive ROI. <full article from Search Engine Watch>

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