Search engine optimization for small and very small businesses.

Secrets of Writing a Business Website Homepage

There’s a terrific article in a recent newsletter of the Entireweb search engine. It clearly covers many of the worst mistakes people make when writing their website home pages. I recommend it for anyone who has a business website, and particularly to any of our SEO clients.

Brief Excerpt

As you’ve probably noticed, a good website has multiple pages. You should have special web pages for special topics: an “about us” page for company information, a products and services catalog, the president’s blog, etc.

When you advertise or send out links to your site, you should link directly to the most appropriate page, rather than just the homepage.

Of course, that doesn’t mean you don’t need a homepage, just that you don’t need it to do every single thing you want your website to accomplish.

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