Search engine optimization for small and very small businesses.

SEO Firm Vanishes on Google!

Until recently, large SEO firm SEOinc consistently ranked among the top two or three sites in Google for keywords like “search engine optimization” and “search engine positioning”. About a month ago, they suddenly vanished from the top 30, and they’re still not found today.

What did they do wrong?

According to Threadwatch and StepForth, Google got wise to their link-spamming strategies. According to Stepforth:

SEOinc had recently been embroiled in a link-trading controversy that started when a third party link-vendor sent several competing SEO/SEM firms a spam-email asking them to provide a link to SEOinc on their sites in exchange for a link to their sites from another, unnamed website. Aside from being a particularly un-tempting offer, many in the SEO community saw it as proof of what are perceived to be blatant link-spamming techniques designed to game Google’s rankings. SEOinc currently has 24,900 backlinks recognized by Google. By comparison, SubmitExpress, the number one listing under “search engine optimization” only has 4,580 backlinks recognized by Google.

This is exactly why we recommend (and practice) ethical link building efforts.

Ethical Link Building

When seeking links, always approach reputable web sites that are somehow related to yours. Explain to the web site owner how a link from their site to yours adds value for their visitors. Their site will be more valuable to someone visiting it because of the link from them to you. As long as that’s true, most web sites will link to you. And many will do so without requesting that you link back to them. This is sometimes called “organic link building”, and those links to you are there because the web site doing the linking thinks that you have a good and valuable web site. That’s exactly the kind of link the search engines love.

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