Search engine optimization for small and very small businesses.

SEO for Bing

SEO for BingMicrosoft’s Bing search engine is different from Google and Yahoo in a number of ways. It groups results differently, and provides a number of features that may (or may not) improve your searching experience.

But what about your rankings? Since Bing is going to power Yahoo searches starting sometime next year, that’s something that has many web site owners concerned. But don’t worry. Here’s what Microsoft has to say about that.

Best of all, the type of SEO work and tasks webmasters need to perform to be successful in Bing haven’t changed—all of the skills and knowledge that webmasters have invested in previously applies fully today with Bing. Moreover, investments in solid, reputable SEO work made for Bing will bring similar improvements in your website’s page rank in Google and Yahoo! as well.Ultimately, SEO is still SEO. Bing doesn’t change that. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want more quickly and easily, and that benefits webmasters who have taken the time to work on the quality of their content and website design.

You can download a complete Microsoft white paper on New Features Relevant to Webmasters, with an explanation of all the changes, here.

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