“You, a peddler of fine-quality dictionaries, have just launched a Web site for your business. Most people can’t spell worth a lick, so you are very excited about the possibilities.
Excited, that is, until you type the word “dictionary” into Google and it returns 318 million dictionary-related Web sites – meaning that yours is at the bottom of a very, very big pile.
The answer to this problem is something called search-engine optimization, or SEO, which is geek-speak for the methods used to improve a Web page’s rank in search results, and in turn, the number and quality of visitors that go to a site.”
So begins a pretty good basic introduction to search engine optimization on the Forbes Magazine website, entitled “Marching Up The Search Stack”. Read the full article here.
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