Search engine optimization for small and very small businesses.

SEO is “IN” for Law Firms

In a recent issue of Law Technology News, columnist Larry Bodine wrote about a panel discussion at a legal conference in Las Vegas. He wrote:

The panel focused on small and medium size law firms, and discussed what’s “in” and what’s “out” in online legal marketing, in a seminar entitled “Web Marketing: How to Hit the Jackpot.” Here are some of the highlights:

IN: Search engine optimization: “If you have a great website that no one can find, do you exist as a business?” asked MicroLaw’s Kodner (The implied answer is “no”). [“Kodner” is Ross Kodner, president of Milwaukee’s MicroLaw Inc.]

“If a prospect Googles your firm and you don’t show up on the first hit page, you’re invisible. If a prospect Googles your area of practice and your location and you don’t show up on the first hit page, you’re not getting hired or ever considered.

Search engine optimization is no longer optional, it’s absolutely essential, says Kodner. “The object is to skew hits to your site. Your firm needs a professional search engine optimization consultant if you expect to get top results in your promoted practice areas.”

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