Search engine optimization for small and very small businesses.

SEO Or PageRank – Which Is The More Important?

Peter Nisbett wrote an article in Site Pro News with the above title. By SEO, he was referring to a very narrow version — classical on-page keyword optimization, which is all SEO consisted of a few years ago. Really, he’s asking which is more important: on-page keyword optimization? Or off-page link building? (At Rank Magic, we consider link building to be a part of SEO, but put that aside for the purposes of Peter’s article.)

Peter writes, “Whether you believe in SEO or Page Rank and wonder which is more important, your thinking is irrelevant. You are wasting your time in wondering what is the correct answer to that question, since even if you knew it, there is little you could do to use that information.”Of course, what he means is that you can’t separate the two any longer. Neither one is sufficient to get you the rankings you need without the other. <more in the article>

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