Search engine optimization for small and very small businesses.

SEO Tip: Keywords In Your Domain Name

The question often arises about whether to choose a domain name that has one of your keywords in it. Back several years ago, that seemed to be an important rankings consideration. If you were searching for a waffle maker,www.waffle-makers.com always seemed to show up at the top of the list, whether it really deserved it or not.

Google search result for waffle makers.

Well, it’s not that easy anymore, but it IS fair to say that since the keywords searched for are bolded in the search engine results, having a keyword in your URL provides one more opportunity to catch the eye of a potential customer. Is it likely to raise your rankings significantly? Probably not, as Bill Harttzer explains.

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