Search engine optimization for small and very small businesses.

Social Media Marketing

If you’re young and hip, you don’t need an explanation of what social media is. For those of us with a few gray hairs, its essentially any of a number of web-based opportunities to create, post, or react to news, information, web sites, pictures and videos. Examples of social media applications are Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), Faves (social bookmarking), LinkedIn (business networking),  YouTube (social networking and video sharing), Second Life (virtual reality), and Flickr (photo sharing). I use LinkedIn and am particularly fond of Faves.

Increasingly, web site owners are trying to leverage visibility on social media sites to help their search engine rankings. If you’re tempted, here’s some sage advice from Search Engine Land:

Be sure to have your own house in order before you give social media marketing a try, and don’t be surprised if it doesn’t actually provide you with the ROI you hoped it would. In most cases it will depend on whom your target audience is, where they hang out, the types of services or products you offer, and whether your website truly provides people with what they’re looking for.

Getting back to SEO basics, i.e., creating a crawler-friendly website that is built around the keyword phrases people use at the search engines to find what you offer, is the first and most important thing you can do for your website and your business. Yeah, it’s not as fun and exciting as social media marketing, but skip this step at your own peril!

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