Search engine optimization for small and very small businesses.

Some People Will Click On Anything

Know why there’s so much spam hitting your in-box? Because there are still people who will buy stuff from those guys. I’ve often wondered, “who would be stupid enough to buy from some sleaze-ball who sends them spam?” Sadly, the answer appears to be “lots of people”.

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do. (!) One ad had a headline that said “Get infected here!”. Over 400 people clicked on it.

Here’s the full story. <sigh>

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