Search engines use little programs called “bots” or “spiders” to crawl the web and index information about all the pages they find. How well the spiders can understand what your web pages are about has a tremendous impact on whether you can achieve good rankings.
Some web sites are constructed in ways that hinder the search engine spiders. In fact, sad as it may seem, many web designers still create websites that can’t be understood by search engine spiders at all. Could yours be one of them? Why not find out?
Check out the Spider Simulator — type in your website address and see what it looks like to the search engines. Can they read the text content on your page? Can they see the links to other pages on your website? If the answer to either of those is no or partly, your search engine rankings may be getting hurt by your web design.
A particularly egregious example is a website designed in all Flash. An example is Nature’s Equity. For this site, the Spider Simulator reports that the only text it can read is the company name and no spiderable links were found. That means the only thing the search engines can understand about this web site is the company name. All the information on their site about the company, their team, the services they offer … all of that is invisible to the search engines. That means that potential clients looking for their services can’t find them unless they already know the company name.
Are you in the same boat? Check yourself out.