Search engine optimization for small and very small businesses.

The Microsoft-Yahoo Deal

Everyone seems to be making a big deal out of the proposed buyout of Yahoo by Microsoft. Even NJBiz asked me to comment on it.

Microsoft live search to combine with Yahoo search?While I suppose it is a big deal in terms of the level of competition, and it may well make Microsoft somewhat more competitive against Google, it’s not going to affect greatly how we do SEO o how people will find your web site in the search engines. Google will either retain the Yahoo brand and the Yahoo search engines, or kill it off and incorporate their technology within the MSN/Live search engine. The relative proportion of searchers who go to Google, Yahoo, and MSN may change a bit, but I don’t anticipate anything drastic.

Bottom line: don’t worry – this is unlikely to hurt your search engine visibility.

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