Search engine optimization for small and very small businesses.

The Roller Coaster of Link Popularity

Link PopularityA common complaint is that after trying a specific link building process, the website went from result 300 in Google’s results to page two or three of the search results. Then a month later, the website dropped to around 100 in the search results as the link page slipped into Google’s Supplemental results. These people often conclude that the link building process used was not effective.

In Site Pro News, Bill Platt explains why this sometimes happens. Bill also points out that the three top search engines, Google, Yahoo and MSN, calculate link popularity as part of their ranking algorithms. But he explains that your website will never gain link popularity if you don’t take actions to increase the number of inbound links. And without link popularity, you can’t hope to rise in the search rankings.

This is a good article with lots of solid information.

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