Search engine optimization for small and very small businesses.

Three Kinds of Content for Your Site

Devin Hansen, owner of SEO Copywriters, a web-content development company based in Illinois, has written an article for Site Pro News in which he claims that there are three kinds of content for your web site, and that there are pros and cons to each of them. He defines them as

  • Fluff — Written cheaply by non-native-speaking writers, and used to fill up a web site with inexpensive content.
  • Leased – Articles that are well-researched and written, but sold to numerous web sites.
  • Custom – Well-researched, authoritative content that is tailored specifically to meet the needs of you and your business.

In his article, he describes the pros and cons of each, but it seems pretty clear to me that the first two choices should be non-starters.

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