Search engine optimization for small and very small businesses.

Top 10 Key Search Factors in 2007?

A search engine professional started an interesting thread on Search Engine Watch, introducing it like this:

“What are everyone’s top 10 factors in search marketing to watch out for in 2007? And not
just marketing, but helping users find the correct content. This could range from
continuing existing good practice, to something entirely new like video search.”

He went on to itemize his top 10:

  1. Content – quality content produced by people with an expert knowledge in the field.
  2. Keywording – identifying keywords for content and links.
  3. Site Architecture – from menus, to the way sections on a site interlink with each other.
  4. Rich Media – concentrating on utilizing video, image and audio search.
  5. Web 2.0 – trying to utilize blogs and forums more to improve search.
  6. Accessibiltiy – this is sort of covered by some of the above, but ensuring a site is accessible not only is morally correct and good from a user point of view, but will help improve search.
  7. Inbound links to your site
  8. Relevancy – ensuring everything is neat and relevant across a site. Irrelevant links and content could be detrimental?
  9. Popularity – the more visitors the better.
  10. Constant re-evaluation and improvement based on user stats and new industry knowledge.

I would accept most of that, but would re-order the priorities:

  1. Content
  2. Accessible Navigation and Site Architecture
  3. Intelligent Keyword Selection
  4. Relevance
  5. Effective Inbound Links
  6. 6-10 would be the rest.

What do you think? You can see what others thinnk and ad your own opinions on the Search Engine Watch Forum.

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