We’re offering two new programs to our clients that I’d like to share with you. These are most appropriate after your main SEO campaign has concluded.
SEO Monitoring
Search engine rankings, when achieved properly, tend to be relatively stable over time without the need formajor revisions to your optimization. Nevertheless, nothing stays the same forever. Your rankings may fluctuate up and down, or they may even begin a steady decline, depending on a number of factors.
Search engines are always adjusting their ranking algorithms, giving more weight to certain things and less weight to others. Lately, we’re seeing more weight being given to incoming links and the clickable text of those links. Your competitors may be adding links and starting to beat you out in the results. Links on your site may go bad, reducing your TrustRank and negatively affecting your rankings. (I have an article on that subject under consideration at Entrepreneur Magazine’s web site. I’ll report here if and when it’s published.)
You can’t react to changes in your rankings if you’re not aware of them. And you don’t want to wait until they reveal themselves through fewer clients or customers. That’s why we’re offering an SEO Monitoring package so you’ll always know if anything needs attention. Here’s what’s included:
SEO Monitoring
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SEO Maintenance
SEO MaintenanceIf it looks like you’re in a competitive enough environment that you need additional link popularity and a higher PageRank in order to maintain or advance your rankings, our SEO Maintenance program takes the SEO Monitoring program one step further by including link building at the rate of an hour a month.
SEO Maintenance
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If you’re wondering whether one of these programs is appropriate for you, please give us a call.
As of 2011, we have improved our keyword ranking reports by replacing quarterly reports mailed on CD with online reports available anytime and updated monthly. They’re considerably more detailed as well with full trend graphs and comparisons with competitors.