Search engine optimization for small and very small businesses.

Using SEO for Reputation Management

Regardless of your impeccable practices, a single negative event can tarnish your brand image for a long time. Simple things like a negative product review in a blog can be detrimental to your brand, especially when competitors are standing close by to snatch up customers. When such negative comments show up in search engine results for keywords that are important to your business, you’re right to find it distressing.

One way to combat that threat is through a reputation management strategy, which can begin with search engine optimization. A recentarticle in Search Engine Watch discusses how these stories can show up in search results and offers some guidance on how to deal with them.

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