Search engine optimization for small and very small businesses.

Web Designers versus SEO Consultants

Although I have designed more than a few web sites, I’m always sure to tell clients that SEO consultants like me tend to make lousy web designers. (Which is why I usually work from a professionally designed template.) By the same token, web designers tend to make lousy SEO consultants.

Notice I said “tend to”, because I’ll admit there may well be a few exceptions. But I’ve concluded that the necessary skill sets are conflicting. Good SEO requires linear thinking, attention to detail, and a little creativity. Good web design requires high levels of creativity, somewhat less attention to detail, and non-linear thinking.

A recent article in Search Engine Watch explains this somewhat better than I do. Before relying on a web designer or hosting company that says they can “do” your SEO, please read this article

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