Search engine optimization for small and very small businesses.

Weeding Out Click Fraud

Business Week has run an extensive article on click fraud, in which they say “Its roots are deep, and while much has been done to stem the problem, the fixes aren’t happening fast enough.”

And they conclude, “Advertisers like us want only for the system to be more honest and fairer for everyone. That is not too hard to accomplish if the will to make changes is there. Whether Yahoo will come around willingly or as a response to stronger counter-pressures, such as advertisers’ new Click Quality Council, more lawsuits, or government intervention, is the next chapter in this drama.”

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