Search engine optimization for small and very small businesses.

What Has Google Changed In the Jagger Ranking Algorithm Update?

Google wants to make its search engine results pages more relevant by removing some of the spam. It seems that the following elements are the most common reasons that some web site rankings have dropped in Google:

  • hidden text on your web pages (especially text that is hidden in invisible CSS layers)
  • paid links or other links that are considered outside of Google’s quality guidelines
  • overuse of internal links or anchor text as the sole source of optimization

Of course, Rank Magic utilizes “best practices”, so none of our clients have been adversely affected by the recent update.

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