Search engine optimization for small and very small businesses.

What’s missing in most marketing plans involving TV commercials?

Despite the fact that search engine research is now a daily, routine part of consumers’ shopping behavior, many marketers have failed to adjust their TV advertising strategies to address it, according to RISMEDIA.

After a consumer’s curiosity is piqued by watching a broadcast branding ad, they head to the Internet to find more information. If the advertiser didn’t optimize for the necessary keywords or invest in those keywords keywords for pay per click ads, they end up where AT&T did after spending millions to introduce m-life (its mobile initiative) in Super Bowl ads four years ago. Consumers flocked online to find out what m-life was. But since AT&T hadn’t invested in search engine optimization for related keywords, consumers remained clueless about the concept. AT&T was nowhere. <full article here>

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