Why Did My Google Rankings Drop?
A sudden drop in Google rankings is terrifying if you rely on traffic from Google to bring in a significant portion of visitors to your site. When it happens, your traffic almost always takes a proportional hit. And that affects your revenue – very negatively.
What’s most terrifying about this is that you almost never know why it happened — and Google isn’t about to tell you. So how do you know what to fix?
As it turns out, Matt Cutts (The Google Guy) has answered that question in a video. He outlines some concrete steps you can follow to figure out what went wrong so you can fix it.
We hope it never happens to you, but if it does we think Matt’s suggestions will help.