Search engine optimization for small and very small businesses.

Why Is Local Search Important to Your Business?

Local search may be one of the most important recent trends in search marketing. According to latest estimates, 20 percent of all searches are locally oriented. As you probably know, Google, Yahoo, MSN and other search engines have started their own local search services to attract people who use their PC instead of the yellow pages to find local services.

Research firm The Kelsey Group forecasts that the local search market will be worth $3.4 billion in five years. This is a huge opportunity for small businesses with both an Internet presence and a brick and mortar location.

How do you optimize your web pages for local search?

If you want to be found for local searches, you should include the name of your city and your region in the title tag of your web pages, if possible. Also, include your city, state and zip code in the footer of your web pages so that search engines can assign your web site to a special area.

It’s also helpful to include your geographic information in your keywords meta tag and perhaps also in your description meta tag.

If you have a brick and mortar location, make sure that your web site is optimized for local search so that you can benefit from this trend.

Leave a Reply