Search engine optimization for small and very small businesses.

Why We Use “Keyword Discovery”

We’ve upgraded our keyword research tool to a product that’s significantly more expensive than what we’ve been using. Why? Skewing of the keywords is why.

The best example of skewing with a free keyword tool like the one from from Yahoo! is the term “Halloween Costume”. If you started to build a site for your Halloween Costume store back in February and started planning for your PPC budget in February and you were utilizing the Yahoo!/Overture tool, you could be highly disappointed come August, September and October. You will likely have blown through your budget if you based it upon the search numbers from February and March since no one is “searching” for Halloween Costumes at that time of year.  And if you’re doing organic SEO like we do at Rank Magic, you’d think that no one at all was searching for your products.

<More here, if you’re interested.>

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