Search engine optimization for small and very small businesses.

Will My Search Rankings Drop If I Don’t Pay Monthly For SEO?

Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and host of the free weekly High Rankings® Advisor search engine marketing newsletter.

In her recent newsletter, she dealt with a question that some of our clients have asked us. I really like her response!

Question: There is a small business in town that is paying $200 a month to have another company make sure it stays at the top of the ranking lists in search engines. Now if there is no new competition, except maybe a new office every few years, is it necessary to pay them, or could they do it themselves with the guidance you offer on your website?

Answer: There’s definitely no reason for the business to keep paying that money. Unless the SEO company has done something shady, once you’ve got good rankings and have done things right, you won’t suddenly lose them if you stop paying your SEO company. It’s really one of the biggest scams in the SEO industry.

This is not to say that someone shouldn’t continue to make the website better, and also continue to get the word out about it; however, from your email, it doesn’t sound like that is what’s happening.

Much as we at Rank Magic might like a reason to charge our clients a monthly fee in perpetuity, there’s really no justification for that. We always tell our clients that good rankings achieved properly will be persistent for months and years without any need to pay for monthly SEO work.

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