Search engine optimization for small and very small businesses.

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SEO Your Grandma Can Understand

grandma-can-understand-SEOGrandmothers are known for being kind, loving and many other positive things, but their knowledge of SEO is not one of them. While you may not have a reason to need to be able to explain search engine optimization to your Oma or Nanna, we’re going to go over SEO in a way that even they can understand. This isn’t to say they’re dumb, but we want to give some tips that anyone in the world can comprehend – even if they’re not technically savvy.

SEO Made Simple

Here’s a breakdown of everything you need to know about search engine optimization We’ve made an effort to make sure these specific points are easy enough for your grandma to understand.

  • Who – Anyone who does business online should be concerned with search engine optimization. For the most part, search engines are the way that people discover websites. Anyone who isn’t worrying about SEO is going to be left in the dust of the competition.
  • What – Basically, SEO is a series of methods and techniques that make your content seem more valuable than all the other content available online. One of the main ways this is done by looking at what websites are linking to you. Each link to your website is counted as a vote. However, not all links are the same.
  • Why – The biggest reason you should be optimizing for search engines is that everyone else is doing it. If you don’t worry about SEO, you’re going to be passed by the competition in most cases.
  • When – SEO should be thought about before you even launch a new website. Then, SEO should always be a part of the conversation when you’re talking about doing business online. Basically, you want to always be thinking about search engine optimization and how you can do better.
  • Where – Search engine optimization should be thought about by everyone in your company. While the IT department may do the heavy lifting, every department should be aware of SEO and how it affects the business as a whole.
  • What Next – While SEO is an important part of doing business online these days, it’s actually only the tip of the iceberg. Once you have the basics covered, you want to make sure you don’t get caught in the trap of obsessing over SEO. Instead, concentrate on making your website the best designed one for people.

As you can see, SEO is not really that complicated. At the same time, it’s become more and more difficult for some websites to rank high in the search engine results. With so much competition out there these days, you really need to bring your “A Game” if you want to get noticed among all the other websites vying for the attention of consumers.

Written by: Adam Prattler loves his Panasonic tx-l42dt65b LED TV because it’s just the right size. He visits a lot of infographic sites, but he also watches a lot of television.
Photo credit: Phil Scoville

Season’s Greetings

Season’s Greetings to all our clients and other friends.

This season is rife with holidays and celebrations in many countries and among many faiths (and non-faiths). Whatever your personal preference, we hope you have a safe and healthy holiday season and a prosperous 2014.

Merry/Happy/Joyous/Prosperous (as appropriate):

winter holiday logo

  • Boxing Day
  • Christmas
  • Festivus
  • Global Family Day
  • Handsel Monday
  • Hanukkah
  • Hogmanay
  • HumanLight
  • Jól
  • Jul
  • Junkanoo
  • Korochun
  • Kwanzaa
  • Makar Sankranti
  • Malanka
  • Montol Festival
  • Mummer’s Day
  • New Year
  • Saint Stephen’s Day
  • Saturnalia
  • Seol-nal (Korean New Year)
  • Sinterklaas
  • Soyal
  • Winter Solstice
  • Wren Day
  • Yalda
  • Yule
  • Zartosht No-Diso

I hope we’ve mentioned your favorite celebration.

Happy Holidays 2012!

Season’s Greetings to all our clients and other friends.

This season is rife with holidays and celebrations in many countries and among many faiths (and non-faiths). Whatever your personal preference, we hope you have a safe and healthy holiday season and a prosperous 2013.

Merry/Happy/Joyous/Prosperous (as appropriate):

winter holiday logo

  • Boxing Day
  • Christmas
  • Festivus
  • Global Family Day
  • Handsel Monday
  • Hanukkah
  • Hogmanay
  • HumanLight
  • Jól
  • Jul
  • Junkanoo
  • Korochun
  • Kwanzaa
  • Makar Sankranti
  • Malanka
  • Montol Festival
  • Mummer’s Day
  • New Year
  • Saint Stephen’s Day
  • Saturnalia
  • Seol-nal (Korean New Year)
  • Sinterklaas
  • Soyal
  • Winter Solstice
  • Wren Day
  • Yalda
  • Yule
  • Zartosht No-Diso

I hope we’ve mentioned your favorite celebration.

Google’s Okay With Search Suppression for Reputation Management

Let’s say someone writes a scathing indictment of you or your company. Very possibly, anyone searching for your name will find those negative comments. Bad news!

Online Reputation ManagementOnline reputation management companies work to minimize the impact of those negative reviews (seldom can you get them completely removed) by creating optimized positive content that will show up higher than the negative content. Push it down far enough and few if any people will ever see it.

Of course those concerned with ethical SEO discourage anything you do just for the search engines and that’s not useful to searchers. So will this tactic cause you trouble with the search engines? At Google, apparently not. Recently on NPR’s All Tech Considered, it was remarked that:

Google doesn’t seem to have a problem with the whole game [search suppression]. As the world’s largest search engine, a spokesman there says creating new content to hide negative material is fair play.

Google’s own post on this reinforces that position:

For example, if someone posts a negative review of your business on a restaurant review or consumer complaint site, that site might not be willing to remove the review. If you can’t get the content removed from the original site, you probably won’t be able to completely remove it from Google’s search results, either. Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business. If you can get stuff that you want people to see to outperform the stuff you don’t want them to see, you’ll be able to reduce the amount of harm that that negative or embarrassing content can do to your reputation.

Note that they specify useful information. Don’t just publish optimized garbage and expect it to do well. But if you generate useful content, it shouldn’t get you in trouble with Big G.

Our Latest Endorsement

Alert Einstein endorses SEO.Just for fun … I stumbled upon a page that allows you to tailor an old photo of Albert Einstein by adding your own graffiti to his blackboard. If you’d like to try it for yourself, here it is.